The simple fact is, if you already have visitors coming to your website, getting more of them to respond to your message will make you more successful. Every online business can benefit from having better visitor-to-customer conversion and response rates.
When you focus on visitors, three important things happen:
- You see an immediate increase in customer conversions and sales
- You spend less money on marketing
- Happy visitors buy more and tell others
An immediate increase in customer conversions and sales is a result of focusing on your visitor. This is because your visitors are getting what they expect from your site in terms of flow, design, ad copy and trust items; they in turn respond better to your message for them to buy or signup.
| Visitors/mo. | | Conversion rate | | Buying Visitors |
| 100 | 1% | 1 |
| 100 | 5% | 5 |
| 100 | 10% | 10 |
| 100 | 20% | 20 |
Knowing where you can improve your online sales and conversions is worth every penny in terms of its long-term impact. Even a modest increase in conversions makes a big difference on your yearly income. Look to the right at how even low visitor sites can improve from a better visitor experience.
Capitalizing on your current visitors means you spend less on marketing. By focusing on the visitors' wants, needs and expectations, you optimize your site and your marketing budget. In other words, you have to do less marketing to reach the same number of sales.
A clear, measurable Return on Investment (ROI) is what every business would like to see from its online efforts. No matter what form of marketing you choose, be it search engine ranking, pay-per-click marketing or banner ads, they all benefit from a better visitor experience.
Happy customers buy more and tell others. We all know how easy it is to hit the back button, but to you, a business owner, not only do you lose a visitor, that is a potential customer who is now heading to your competition.
When you start to understand why your customers are not responding to your online message and you correct problems such as navigation, trust or other issues you may not even be aware of, you see an increase in customer satisfaction and customer retention.